MAJOR MINOR was founded in June 2011 by Ari Seputra, Sari N. Seputra and Inneke Margarethe in Jakarta, Indonesia. Ari and Inneke are the creative talents behind the brand. Their modern ready-to-wear “RTW” approach attracts the fashion industry. By introducing new grounds to RTW, Sari gives a breath of fresh air into the brand.



Woolmark Prize Asia Regional Nominee.

MAJOR MINOR Signature and MAJOR MINOR MAHA become part of Indonesian Designers Pop Up Store at Fenwick.


Awarded as the Most Favorite Local Brand by Plaza Indonesia.


The first Indonesian brand to be invited invited by Mercedes Tokyo Fashion Week to showcase MAJOR MINOR Signature FW14 in Tokyo.

Launched MAJOR MINOR Signature SS14 at Trace Showroom in Paris during Paris Fashion Week.

Created MAJOR MINOR MAHA, Luxury Ready To Wear.


Awarded as the best brand of the best brand of the year by Centre for Fashion Enterprise (CFE) and JFW.

First Collection of MAJOR MINOR Signature was bought by Harvey Nichols, London, United Kingdom.

Created MAJOR MINOR Signature, a Premium Ready To Wear.


Selected by Jakarta Fashion Week (JFW) to be part of Indonesia Fashion Forward (IFF), a program for Indonesia’s Promising Brands.